Many business owners know that they need to write marketing articles to succeed in their online strategy, but they aren’t sure how to use article marketing or why they should use it. Basically, the consumer is a somewhat predictable animal. He or she arrives online with this vague need — whether it be for a product, a service or information. The consumer usually has no brand name in mind but looks for other attributes like geographic location or an adjective like “best” or “inexpensive.” Using the search engines, the consumer arrives at several articles, where he or she hopes to find information to satisfy curiosity or make him/her more comfortable with a purchasing decision. Well-written promotional articles will give businesses added credibility, will reach the average consumer on several different occasions to make an impression and will inspire the consumer to buy.
The first step in knowing how to use article marketing is avoiding common rookie mistakes. One thing Google hates is repeat articles that have been cut and pasted in multiple locations. Google doesn’t know that you were the author and doesn’t have the patience to inquire. In fact, this heinous crime is often punishable by decreased ranking. If you plan to write articles that can be used on your website and on a third party article directory, then you will need two slightly different pieces to pass the test. Another method that has lost favor is the “quantity over quality” strategy, where you submit an article to more than 50 websites. Unless you have thousands of high-quality links already, these cheap links won’t help your page ranking or traffic.
If you’re curious how to use article marketing, then consider other popular sites that thrive on article promotions. You can submit articles to Digg, Netscape, Squidoo, Stumble and social networking sites. Over time, you may begin to develop a relationship with bloggers or website owners looking for unique content. They may agree to publish a link to your site free of charge. A site like Digg, with 1.7 million visitors each day, is a mighty giant you’ll certainly want to tap into. If enough people find your article and “digg” it, you’ll receive better link popularity and gain more avid readers.
Now that you’ve learned how to use article marketing in a basic sense, you’ll be able to find more creative uses for your unique content. For example, many content owners repackage their articles together into an e-book to be given away or downloaded by visitors who sign up for their newsletter, request a free quote or sign up for another program. Once the visitors sign up, site owners can market their products consistently to these interested readers, thus increasing the possibility these people will become repeat buyers. Article business marketing takes a bit of creativity, but you’ll find there are many uses for well-written content.
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