Many business owners know that they need to write marketing articles to succeed in their online strategy, but they aren’t sure how to use article marketing or why they should use it. Basically, the consumer is a somewhat predictable animal. He or she arrives online with this vague need — whether it be for a product, a service or information. The consumer usually has no brand name in mind but looks for other attributes like geographic location or an adjective like “best” or “inexpensive.” Using the search engines, the consumer arrives at several articles, where he or she hopes to find information to satisfy curiosity or make him/her more comfortable with a purchasing decision. Well-written promotional articles will give businesses added credibility, will reach the average consumer on several different occasions to make an impression and will inspire the consumer to buy.

The first step in knowing how to use article marketing is avoiding common rookie mistakes. One thing Google hates is repeat articles that have been cut and pasted in multiple locations. Google doesn’t know that you were the author and doesn’t have the patience to inquire. In fact, this heinous crime is often punishable by decreased ranking. If you plan to write articles that can be used on your website and on a third party article directory, then you will need two slightly different pieces to pass the test. Another method that has lost favor is the “quantity over quality” strategy, where you submit an article to more than 50 websites. Unless you have thousands of high-quality links already, these cheap links won’t help your page ranking or traffic.

If you’re wondering how to use article marketing in a better way, then think “quality over quantity.” Choose the top five trusted article directories and submit five unique articles. This is a great method for new sites looking to build gradual, believable, quality links. After all, Google doesn’t look for sites that suddenly spring up into quick fame, but rather, sites that have a long history of credibility and high rapport with readers. Google bots learned that article business marketing representatives were using automated programs to blast their articles onto dozens of websites in a short period of time, so they’ve come up with ways to prevent this tactic from helping sites gain the advantage.

Now that you’ve learned how to use article marketing in a basic sense, you’ll be able to find more creative uses for your unique content. For example, many content owners repackage their articles together into an e-book to be given away or downloaded by visitors who sign up for their newsletter, request a free quote or sign up for another program. Once the visitors sign up, site owners can market their products consistently to these interested readers, thus increasing the possibility these people will become repeat buyers. Article business marketing takes a bit of creativity, but you’ll find there are many uses for well-written content.

Thomas Bronson is a well equipped self-enhancement, professional coach. His self-help compilation Think & Grow Rich is a very helpful read. It will definitely increase your self-esteem and feel good about yourself. Check his profile and feel his vibe flow to you.

• Previous Entry: What is Business To Business Article Marketing?
• Next Entry: How to Tell What Makes A Good Marketing Article?